It’s been long overdue but the redesign of my personal website was finally live this evening. I’ve been so busy with client work that my own work had to take a bit of a back seat but my portfolio was extremely out of date and as the site was using an existing WordPress theme it lacked that personal touch that I like to give all my work so over the Christmas period I made an extra effort to bring it up to date.
I was always a fan of Dangermouse as a kid so to add a bit of fun to the logo, I decided to base the lettering on his logo. I wanted to make sure that the branding of the logo was still recognisable to my existing clients though so the font for the actual text is consistent with the logo that I’ve been using on letterheads and invoices so that it would be easy to establish that the site is still run by the same person.
Branding and Design
The design is based on an existing wordpress theme but I’ve taken apart the CSS and completely restyled the site so that it’s unique. I’ve also continued to use the green style which existed on my old site to try and retain some of the brand so that it hopefully still feels familiar to my regular visitors.
The content itself was the main area that I really wanted to focus on as a lot of emphasis was previously put on the blog and articles which I got a lot of great feedback from but I wanted to give a lot more exposure to the work I do and the services that I provide.
The blog will still be the area that I update most frequently and I already have a list of articles and guides that I’ll be adding over the coming months, so that area of the site will continue to grow and hopefully continue to be a success and useful resource to other web designers and developers in the community.
The aim of the redesign was mainly to ensure that the site looked professional to any potential clients but it was also important to me that I didn’t lose any existing people that enjoy reading the articles on a regular basis. Of course, over the coming weeks I’ll be keeping an eye on the site’s analytics to see how people are using the new site compared to the old one and I’ll be looking forward to any feedback.