Web Design Services
I offer freelance web design services which can guide you through every stage of the web development lifecycle so whether you’re after a full website design and build or already have a programming team and simply need an HTML/CSS expert, no job is too big or small so please contact me for a no obligation quote or for a chat about your project.
Website Design and Redesign
Consultancy
The initial phase of a web design project is to discover the purpose of your website and who your target audience is. At this stage it’s important to understand the reason behind your website, whether that be to generate sales leads, get more potential clients or to provide information to visitors. A good understanding as to the function of the website before the design and coding begins will help build a better site for you and your visitors.
Information Architecture and Content
Before starting the actual design it’s important that the structure of the site has been decided so that a logical navigation system can be put in place. Quite often a client will know what content they want to include but aren’t sure how this will translate to the internet so I’m happy to discuss this with you initially and talk about how this can work on a website and how visitors will find their way from page to page.
It is also useful to consider whether you’ll be looking to attract visitors from Google as this should always play a part at this stage. What I offer is a keyword research service which enables you to see which keywords and phrases people are searching for in your industry but also which ones you’ll be able to successfully target.
Branding and Website Design
This stage in the process includes the design of the actual web pages as flat Photoshop documents so that you can get a visual idea of how the finished website will appear.
It can also include logo design for you if you don’t have an existing brand along with any other appropriate branding including business cards, marketing material, letterheads and even full branding guidelines for your business or organisation to use in the future.
HTML and CSS
The creation of HTML/CSS is the next step in the process and includes the creation of static HTML and CSS web pages from Photoshop documents (PSDs) which are built using semantic markup and web standards that endeavours to conform to at least Level AA of the World Wide Web Consortium (W3C) Web Content Accessibility Guidelines 2.0.
All HTML and CSS that I create is cross browser compliant with current versions of Firefox, Opera, Safari, Google Chrome and Internet Explorer 6, 7 and 8. And because I use web standards when creating HTML and CSS, your website should also work with future releases of these web browsers too.
Content Management
Where appropriate, I use a content management system to enable easy management of the website’s content. For small websites, I’ll usually build a bespoke CMS with simple form fields for managing content however for larger websites then I’m happy to encorporate your website into open-source content management systems such as Wordpress, Joomla and Drupal.
Search Engine Optimisation (Google and Bing)
Your website will be built using search engine friendly HTML to ensure that Google can easily read your pages however it’s important to build links to your website from other relevant websites and therefore I offer a link building service to ensure the popularity of your website continues to grow.
I also offer a PPC (pay-per-click) service which ensure you’ll get the most from your investment from a paid search campaign. This means that whatever your budget, it’s easy to track how much you’re spending and how much return on investment you get for each keyword.
Web Analytics and Landing Page Optimisation
I believe that a website should be a continual, work in progress and that all websites can be improved based on the data that can be provided via web analytics. For example, it’s great if you’re attacting 200 visitors a day but if they leave without signing up, registering or buying a product then it’s a missed opportunity. I use web analytics to look at this data and determine ways that a website or page can be improved to retain your visitors and ultimately turn them into a customer.
HTML Email Newsletters
Once your website is setup, one of the many ways you can market your website is via email. Therefore I offer an HTML email newsletter service which includes the design and development of HTML code to be sent out via email. I have many years experience in the industry creating newsletters for high profile clients and all HTML email newsletters are tested thoroughly in a variety of popular email clients including Outlook, Hotmail, Gmail and Yahoo.
Hosting and Domain Name Registration
I also offer a complete domain name and registration service so that you don’t have to worry about the technical side of things when it comes to getting your website online.