Matt Cutts has released a video explaining what they use as the criteria when determining what their search spam team considers as a paid link.
Google very rarely make huge changes to their general search results but they’ve made substantial changes, particularly to their search results page recently, this article explains some of the changes as well as a few similarities with their competition.
Search engine optimization (SEO) is an important part of the web design process but it’s still amazing to see that so many web designers overlook it or don’t understand the basics.
Over the next few weeks I’ll be going into a little more depth and detail about how you can improve the performance of a website in the search engine result pages (SERPs) but today I’ll go over a few basic things that you can change on your site itself that will improve your rankings.
Chris Beasley has written a great search engine optimisation guide over at his site.
This free guide contains over 20,000 words and would be over 60 pages long if printed, and that just includes the core 6 sections. There are dozens more pages of supplemental reading linked to from here and from within the guide itself and best of all it’s free.
As a web designer, I’ve done my fair bit of work in this area over the years but haven’t come across a guide that goes into as much depth as this and will certainly be taking the time out to read it for any useful tips that I could apply.