Dave Woods - Freelance Web Design Warwickshire

Category Archives: SEO

Search Engine Optimization Basics

Search engine optimization (SEO) is an important part of the web design process but it’s still amazing to see that so many web designers overlook it or don’t understand the basics.

Over the next few weeks I’ll be going into a little more depth and detail about how you can improve the performance of a website in the search engine result pages (SERPs) but today I’ll go over a few basic things that you can change on your site itself that will improve your rankings.

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SEO Guide

Chris Beasley has written a great search engine optimisation guide over at his site.

This free guide contains over 20,000 words and would be over 60 pages long if printed, and that just includes the core 6 sections. There are dozens more pages of supplemental reading linked to from here and from within the guide itself and best of all it’s free.

As a web designer, I’ve done my fair bit of work in this area over the years but haven’t come across a guide that goes into as much depth as this and will certainly be taking the time out to read it for any useful tips that I could apply.