I’m currently working for PilotBean who are a provider of web solutions specialising in content management systems, email marketing, ecommerce and web hosting. My latest tasks was to update the website to give it a more modern look and feel, make the site more user friendly and to drive traffic to the website via the search engines.
We wanted the design to be clean and simple but with a modern feel. The design had to be in keeping with the existing brand and be easy to use within document branding so it was important to consider that the design needed to be flexible.
The Content Management System
The PilotBean website uses the PilotSite Content Management System which is a web based content management system that has been developed to enable non-technical users to create, update and manage their websites using a WYSIWYG editor.
PilotBean.com has been built using semantic XHTML and validates to the W3C Strict guidelines. It’s also using web standards to ensure cross browser compatibility and uses CSS for presentation.
The website also endeavours to conform to Double-A of the World Wide Web Consortium (W3C) Web Content Accessibility Guidelines 2.0. and is compatible with all major web browsers including Firefox, Opera, Safari, Google Chrome and Internet Explorer 6, 7 and 8.
The site has been built so that it’s search engine friendly but simply setting up a search engine friendly site isn’t always enough especially in a competitive industry so we’ve also conducted some keyword research to give each section as good a chance as possible to rank well in the search engines.
We also thought it would be a good idea to build a web development resources section which contains useful advice to other people in the industry.
The PilotBean website is still a work in progress (as I believe all websites should be) and will continue to grow and expand over the coming months but the foundations are now in place for us to build upon.
Please feel free to leave any comments below (or contact PilotBean directly via the website) if you have any thoughts about the site or if you have any suggestions as to how it could be improved or any additions you’d like to see.